About - Born
Check by ASG didn’t start with a plan.
It started with a breakdown — and a promise to myself.
When I returned from the UK, I was anxious, lost, and disconnected. Nothing felt like home — not even my hair,
which had always been my pride. I couldn’t find a single product that truly worked.
But healing began with the simplest act: care.
My mother, miles away, would guide me on calls. She’d remind me of what I used to do — what she used to do —
with oils, herbs, love. Those rituals brought me back to myself.
Growing up, I was obsessed with my hair — and I still am. Not out of vanity, but love. Because taking care of it was
always a way of taking care of myself.
That’s what Check by ASG is.
A check-in. A return to truth. A reminder to love yourself enough to heal.
We started with haircare not by chance — but by choice.
Because when nothing else worked, this did.
And now, I want to share it — not just in India, but with the world.
This isn’t about trends.
It’s not about noise.
It’s about what’s real.
And it’s just the beginning.
Check by ASG is not just haircare. It’s a revolution in self-respect.
Our first ritual — this bottle of oil — is a declaration.
It says: You matter. And your healing begins here.
Made with 17 time-honored ingredients, this isn’t a quick fix. It’s real nourishment. Real tradition. Real results.
Whether you’re battling early greys, postpartum hair fall, dullness, or stress-related thinning — we’ve studied it,
blended it, and bottled it. Not to impress, but to impact.
And let’s be honest — oiling your hair isn’t glamorous for everyone. Some roll their eyes. Some say they don’t have
time. Especially boys, or those who think haircare is just a “girl thing.”
But here’s the truth:
Taking care of yourself demands humility.
It means putting down your ego.
It means showing up for your roots — literally.
Oiling your hair isn’t old-school. It’s bold.
It’s choosing health over hype.
It’s the most beautiful rebellion in a world that forgot to slow down.
We’re just three people. One dream. A thousand hours of heart.
This was meant to launch months ago. But just as we were ready, my father fell seriously ill.
Even from his hospital bed, he kept asking, “How’s your brand?”
He told me to keep going. To not stop.
So I promised him: I won’t.
Today, I’m choosing to be both — a founder and a daughter.
Taking my time. Trusting the process.
Because I want him to see it bloom — not just for him, but through him.
And I want you to see what it means to rise — even from the smallest room, with nothing but belief.
What’s next? We won’t say. We’ll show.
We’re working quietly on the future — surprises, innovations, ideas that no one else is doing.
We don’t follow trends. We follow truth.
We don’t copy formulas. We create rituals.
We don’t just launch products. We build movements
So when we do release what’s next — it won’t just be skincare or makeup or whatever people expect.
It will be a love letter to India.
And a gift to the world.
Check by ASG is for every age. Every gender. Every stage.
For the girl crying over her first grey strand.
For the mother recovering from hair loss after birth.
For the man pretending not to care — but checking the mirror every morning.
For the ones who lost themselves — and are finding their way back.
This isn’t just about looking good.
It’s about feeling whole.
And learning to love the act of taking care of yourself.
This oil is a promise. This brand is a journey. This movement is yours.
Check by ASG — Healing starts here.
Our Roadmap & Vision
Built with obsession. Backed by love. Rooted in truth.
We didn’t start with a big team or a long checklist. Just three people. One dream. And a whole lot of heart.
Check by ASG began with haircare — not by chance, but by choice. Because if you know me, you know I’m obsessed
with hair. It’s how I show love to myself. It’s where my healing began. And now, it’s where yours can too.
Our first ritual — this bottle of oil — isn’t just a product. It’s a promise. A promise to help every person, at every age,
with real hair concerns. From early greys to postpartum hair fall, from thinning strands to dullness — we’ve studied,
blended, and perfected 17 ingredients to meet real needs, naturally and powerfully. This is just the beginning.
But what comes next?
We’re keeping that close to our hearts. Not because we don’t want to share — but because we want to surprise you.
We want to move in silence and launch in power. Whether it’s skincare, makeup, or something the industry hasn’t
even thought of yet — what’s coming is revolutionary
What we can say is this:
We’re building something for you — for every Indian heart, for every global soul that believes in healing.
We’re building with care, not shortcuts.
And we’re building to last — not just to launch.
We are a small team with no big investors, no marketing gimmicks — just pure purpose.
We work day and night to bring ideas to life. Because we believe that when passion leads, magic follows.
Check by ASG isn’t just here to sell.
We’re here to shift the culture of care.
Stay close.
What’s next… will change everything
Meet the Team Behind Check by ASG
This isn’t a company.
This is a Check. A Circle. A Commitment.
Built from passion, persistence, and the kind of love that never stops showing up.
Apoorva – The Self-Obsession Keeper
There are moments in life when no one checks in.
Not your friends. Not the world. Sometimes, not even yourself.
But Apoorva did.
She checked on herself — over and over — even when it felt like no one else would
That’s how Check by ASG was born.
Not from perfect skin or dreamy ideals — but from real obsession.
From a fierce love for hair and healing.
From refusing to give up, even when the world expected her to.
From trusting three things: God, her sister, and her truth.
She doesn’t call it success.
She calls it becoming —
Becoming someone who shows up every day.
Becoming someone who turns quiet breakdowns into bold beginnings.
Check by ASG is for the ones who never stopped learning how to care — for themselves, and for the world.
For those who still believe in rituals, in roots, and in starting over — beautifully.
Apoorva didn’t wait to be checked on.
She became her own check-in.
And now, she’s passing it forward.
The Sister – The Soul of the Dream
Before Apoorva could believe in herself again, she did.
In a time when giving up felt easier than healing, she didn’t let it happen.
When Apoorva wanted to run away — to escape the pain, the pressure, the past —
She said, “Not this time.”
She didn’t just protect her sister as a child.
She protected her spirit when it was fading.
She reminded her of who she was — and who she could still become.
When Apoorva wanted to disappear into another country, another identity,
It was her sister who said,
“We don’t need to run anymore.
We need to stay.
We need to heal.
We need to check in — on ourselves, and on the people who raised us.”
Check by ASG was her dream first.
She saw what this could be — before Apoorva could even lift her head.
This brand, this movement, this healing space — it’s built on her faith.
Her fire.
Her refusal to let her sister lose herself again.
Apoorva may be the one you see, the one writing, building, posting.
But this brand — this Check —
It began with her.
She is not just a co-founder.
She is the reason this brand exists.
The one who kept whispering, “Let’s stay. Let’s rebuild. Let’s do this together.”
She didn’t just believe in Apoorva.
She reminded her who she was.
And now, Check by ASG is a reflection of that truth.
The protector.
The believer.
The quiet spark behind every step forward.
The Young Obsessionist – The Third Force
The Quiet Fire. The Future in the Making.
There’s someone else — someone who came in with calm, with clarity, with curiosity.
You may not see his name everywhere yet — but his presence is in every step of this journey.
At just 17 or 18, he showed more commitment, passion, and vision than many twice his age.
He’s been behind-the-scenes, on calls for months, helping Check by ASG shape itself —
Not because he had to, but because he wanted to.
What stood out wasn’t just his intelligence — but his obsession.
The same kind that runs through Apoorva.
The same kind that built this brand.
He once said,
“I could do the usual — become an engineer, take the path everyone expects. But I want to build something
meaningful with you.”
That’s when we knew — he wasn’t just helping.
He was part of this.
He might just be the future CEO of this company —
Not because of a title, but because of his heart.
He’s someone who cares. Who listens.
Who understands what it means to build with intention.
Together, we’re three people from completely different walks of life —
And yet, we share the same pulse.
This is not just a brand.
This is a Check —
A promise to show up,
To heal,
To build,
And to believe.
The Guidance That Brought My Vision to Life
From a young age, self-care—especially haircare—was more than a habit for me; it was a ritual, a deep-rooted obsession shaped by years of personal practice and love. I always knew what worked for me, but I didn’t have the guidance to transform that passion into something real. That changed in 2024, when I met Pawan Saxena—a person who didn’t just see my vision, but believed in it as much as I did. With over a decade of experience in the pharmaceutical world and now the Founder & CEO of Veuron Life Sciences (a wellness company he built in 2019 to help people through loss and depression), Pawan brought structure, support, and a quiet strength that helped me shape Check by ASG into a brand rooted in truth and care. While Veron is his own remarkable legacy, the personal guidance he gave me—through formulations, compliance, and moments of doubt—is something I’ll forever be grateful for. He didn’t just guide a product launch; he helped a vision come alive.
What Makes Check by ASG Different?
This is not marketing. This is memory.
This is not a product. This is a return to self.
AUTHENTICITY
We don’t follow noise. We follow knowing.
Check by ASG is built from the ground up — by someone who’s lived the damage, done the healing, and blended
every drop with personal obsession.
We’re not here to ride a wave.
We’re walking back to where it all began — roots, rituals, and real care.
No gimmicks. No pretending.
Just hair oil made the way it was always meant to be — with intention, memory, and respect.
PURITY
Pure doesn’t mean “clean.” It means untouched.
There’s no artificial masking here.
Our oils smell like real ingredients because they are real ingredients.
If you’ve forgotten what raw, grounded healing feels like — this will remind you.
We use 17 ingredients, each chosen for a reason — not for decoration.
Nothing more. Nothing less. Just what the hair needs. Nothing it doesn’t.
TRANSPARENCY
Here’s everything. Literally.
Ingredients? Disclosed — with percentages.
Results? Documented — with reports and real stories.
Process? Shared — because we believe in informed trust, not blind faith.
No vague “with herbs” taglines.
No secrets wrapped in glossy labels.
You know exactly what you’re putting on your scalp — and why it matters.
Because real healing doesn’t hide
RESULTS
We’re not viral. We’re visible.
This isn’t 7-day hair growth fiction.
This is slow, grounded healing — measured in less hair on the pillow.
Less itching. More shine. More you.
We test every batch. We track feedback.
We document results — not to prove we work,
but because we owe it to every person who’s been let down by fake promises before.
Hair oil won’t change your life.
But it can change your mornings.
And when mornings feel better, everything else starts to shift too.
So, what’s in it for you?
A ritual that restores your roots — literally and emotionally.
A product born from Indian hands, not Western trends.
A bottle that invites you to check in — with your hair, your healing, and your truth.
This is Check by ASG.
Not a brand — a memory that lingers on your fingers and stays in your soul
This is Check by ASG. And healing finally has a name
